L’Oréal Paris Elseve Color Vive shampoo, 250 ml — a shampoo for coloured and highlighted hair that protects colour and nourishes

**** is a shampoo specially designed for coloured and highlighted hair, which gently cleanses, nourishes and protects the colour from fading too quickly, whilst leaving hair soft, shiny and with intense colour, just like ‘on the day it was coloured’. The formula contains a nourishing linseed elixir and UV filters, which help to prolong the beauty of the colour shade and its radiance.

🌟 Key features

✔️ For coloured and highlighted hair – helps prolong the life of the colour and maintain its intense shade.
✔️ Nourishment and softness – the linseed elixir nourishes the hair fibre and enhances shine.
✔️ Colour protection against UV rays – UVA/UVB filters help reduce colour fading caused by sunlight and environmental factors.
✔️ Gentle cleansing – the shampoo cleanses the hair fibres and scalp without weighing the hair down; suitable for regular use.
✔️ Intense shine and softness – after use, hair is smoother, softer and shinier.

🧪 Ingredients (main ingredients)

(You can always find the full INCI list on the product packaging; below is a typical composition as provided by the manufacturers.)

• Aqua / Water – base carrier.

• Sodium Laureth Sulphate – a cleansing surfactant.

• Dimethicone & Amodimethicone – silicones that leave hair smooth and shiny.

• Coco‑Betaine/Cocamidopropyl Betaine – a mild foaming agent.

• Glycol Distearate – softens the texture of the shampoo.

• Guar Hydroxypropyltrimonium Chloride – a conditioning agent that improves detangling.

• Ascorbyl Glucoside – an antioxidant and conditioning agent.

• Ethylhexyl Salicylate & UVA/UVB filters – protection against UV radiation.

• Salicylic Acid – helps with cleansing.

• Parfum / Fragrance, Linalool, Hexyl Cinnamal, Geraniol – fragrance.

• Other excipients to regulate pH, stability and consistency.

🚿 How to use

1. Apply to wet hair.

2. Gently massage into the scalp and hair to activate the cleansing and protective ingredients.

3. Rinse thoroughly with water.

4. For best results, we recommend also using a conditioner or hair mask from the Color Vive range.

⚠️ Warning

• For external use only.

• Avoid contact with the eyes – if contact occurs, rinse immediately with water.

• Keep out of reach of children.

📌 Summary

**** is a shampoo designed for coloured and highlighted hair, which gently cleanses, nourishes, protects the colour from UV rays and prolongs its intense shade, leaving hair looking beautiful, shiny and soft — ideal for daily use as part of your colour care routine.